ROLE OF MEDIA AND ITS IMPACT ON PUBLIC PSYCHOLOGY

MEDIA played a vital role in everyone's life. Everyone wants to be independent but eventually, everything going to depend on MEDIA. Like in any country PAKISTAN also has several  MEDIA platforms for PUBLIC. Different generations use different MEDIA platforms to stay in touch with the present situation of the country or world. MEDIA has a great IMPACT on PUBLIC PSYCHOLOGY. In the past, People used Print and electronic MEDIA but now a new generation rally on another form of electronic media called Social MEDIA. Behavior changes through the addition of different mediums in MEDIA.

All forms of Media found at same page

 PRINT MEDIA AND ITS IMPACT

Especially in the old days but still generally, the PUBLIC on roads uses newspapers to be aware of the current situation of the country. Or in some places, people used to listen to the radio. People used to sit together and one of them read news for them. People who love reading Still read newspapers. Many people think newspapers are an authentic source of getting news. Many authors used to write for newspapers because they know the mentality of the newspaper reader and they know who to exploit or create an IMPACT of their own choice.


 ELECTRONIC MEDIA AND ITS IMPACT

Different institutions use different Media to played with PUBLIS PSYCHOLOGY. The old generation depends on the newspaper and television. Trough label of Breaking News MEDIA leave different IMPACTS on PUBLIC PSYCHOLOGY like positive, negative or confuse. PUBLIC Behavior changes time by time.



MEDIA converted into television and people seemed very much interested in it. Electronic Media leaves a quick IMPACT on PUBLIC PSYCHOLOGY. Many people got heart attacks through this specific label of Breaking News. The not only news, but television also is a source of Entertainment.
People who are working for PUBLIC Entertainment spend millions on these entertainment channels.
Most of the housewives spend their time with these entertainment channels to learn cooking. fashion etc. Women seem very happy to watch their dramas, morning shows, cooking shows, and some PSYCHOLOGICAL talk shows as well. They are happy to have access to all these platforms.

All these channels are the source of entertainment for the PUBLIC. If these MEDIA channels exploit the feelings, circumstances now PUBLIC also know how to encounter all these messes. Every entertainment channel has its own IMPACT, in the race of rating they even don't bother with someone feelings. But still, these are the source of information. MEDIA uses for the campaign, protest, advertise, communicate.

SOCIAL MEDIA AND ITS IMPACT 

The Internet makes life easier for everyone. Computer, Laptop, Tabs and Smart Phones give worth to the internet. Life of a single person to PUBLIC now depends on the internet. Social MEDIA is now a source of attention, the information in everyone life. Social MEDIA is everywhere to complete the need of every single person to stay in touch with the world. This MEDIA plays a vital role in getting in touch with every aspect of life. News, Entertainment, Communication everything depends on the internet. 
This platform of MEDIA attracts educated even uneducated PUBLIC. Everyone becomes addicted to it. Social Media provides a platform to everyone for everything that's left multiple IMPACT on PUBLIC behavior. Nobody is interested in anyone'life rather than their own life only wants to active on social media. Conversion of good to bad, and bad to good is a key factor of MEDIA. Every aspect of life has good and bad features but the addiction to anything makes things worse. Social MEDIA is a very useful platform to walk with the world but most of the people think its a source of entertainment. All these media forums are the use to collect the information of any type.

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